Inspiring Children To Appreciate Vegetables

Are the uninspiring to appreciate them, too?

Two new studies presented at the Society for Nutrition Education and Behavior's (SNEB) annual conference may make it easier for moms to get their kids to eat - and enjoy - vegetables. Both studies were conducted by SNEB president Brian Wansink, PhD, the John Dyson Professor of Consumer Behavior at Cornell University, and funded by Birds Eye, the country's leading vegetable brand that recently launched a three-year campaign to inspire kids to eat more veggies.

With nine out of 10 American children and teens not meeting daily vegetable recommendations, Birds Eye has a sustained commitment to help reverse this decline. That includes funding research to help moms find new strategies to raise veggie-loving kids, and being the first company to engage kids to be part of the solution.

Birds Eye understands how vegetables make the meal and wants to help moms get even their pickiest eaters excited about vegetables. By working with Nickelodeon, the number-one entertainment brand for kids, and iCarly's Jennette McCurdy, Birds Eye is empowering kids' culinary creativity and encouraging them to share their veggie inspiration with other kids in a new initiative called "iCarly iCook with Birds Eye."

Birds Eye?

In a pig's eye.