Food Ads Aimed At Kids Need Regulating: Study

Will never work.

"The Australian Government needs to regulate laws concerning junk food advertising directed at children if the current rates of childhood obesity are ever to reduce, according to a QUT researcher."

Kids do not earn money and cannot buy food without the complicity of parents.

"The television is often used as a babysitting tool, and if a child is sitting through more than an hour of television, then he or she is seeing a lot of advertisements, which influences a child's perception."

Then turn off the tube, parents.

"'If the level of junk food advertising does not change, I don't think the rates of obesity among children will go down, and at the moment, one in four children in this country is overweight or obese.'"

It is not the food, it is the Calories.

"'Research has shown that around one in 10 parents regularly takes their children straight from school to a fast food place, and the amount of advertising is the main causative factor,' said Dr Oommen."

And whose fault is that? And how will advertising changes to kiddies make parents more responsible?

Look, I am not opposed to making changes in various areas in order to stop the overweight/obesity/nutritional child abuse problems.

But to do something that will not work just because you can is not problem-solving.

It is meaningless scapegoating and time/resource wasting to boot.

Shut this scum down and go after the real culprits - parents.