"According to new research by Dirk Smeesters, Associate Professor of Marketing at the Rotterdam School of Management, Erasmus University, people who are thinking about their own deaths want to consume more...Eat hearty, losers (gainers?).
Smeesters and Mandel explain this effect using a theory called 'escape from self-awareness'. When people are reminded of their inevitable mortality, they may start to feel uncomfortable about what they have done with their lives and whether they have made a significant mark on the universe. This is a state called 'heightened self-awareness.' One way to deal with such an uncomfortable state is to escape from it, by either overeating or overspending."
Saturday, July 26, 2008
Thoughts Of Death Make Us Eat More Cookies - Research Reveals How Watching TV Crime Shows Triggers Overeating
Self-fulfilling prophecy.
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