"The Olympics may be underway halfway around the world in Beijing, China, but right here at home, the School Nutrition Association (SNA) is earning its share of bright and shiny honors. SNA was named the recipient of several prestigious awards for its flagship publication, School Nutrition, and the 2008 National School Breakfast Week campaign.Note that the awards were NOT for getting nutrition right.
Earlier this summer, School Nutrition was the recipient of not one but two Gold EXCEL awards in the prestigious annual competition sponsored by the National Society of Association Publications. The magazine and its 2008 Media Kit were recognized for General Excellence. The judges lauded the combination of high-quality writing and design, citing the magazine as 'the complete package that has fresh, engaging editorial with the look to match.'"
Which makes sense since the SNA does not know squat about proper nutrition.
Not to mention that the SNA is filled with a bunch of self-serving, self-congratulatory IMHO cons:
"SNA members already have declared the Association's National School Breakfast Week (NSBW) theme 'Fuel Your Imagination with School Breakfast' a winner, with great participation in this year's promotional event. So it's only fitting that experts in public relations and association management do the same. The campaign took home a 2008 Hermes Creative Award from the Association of Marketing and Communications Professionals, as well as a Communicator Award from the International Academy of Visual Arts."Useless people, harmful organization.
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