"Betcha can't eat just one!" For obese people trying to lose weight, advertising slogans such as this one hit a bit too close to home as it describes the daily battle to resist high calorie foods.This excusinator is working overtime.
But new research by Terry Davidson, director of American University's Center for Behavioral Neuroscience, indicates that diets that lead to obesity -- diets high in saturated fat and refined sugar -- may cause changes to the brains of obese people that in turn may fuel overconsumption of those same foods and make weight loss more challenging.
The reasons the fat either keep getting fatter or fail to lose weight include poor impulse control, lack of self-esteem, bad diet advice from the experts, excuses like this moron makes that give the fat license to fail, etc.
It has nothing to do with brain changes.
The only connection to the brain is that the fat are stupid for getting/remaining fat.