"Betcha can't eat just one!" For obese people trying to lose weight, the Lays potato chip advertising slogan hits a bit too close to home as it describes the daily battle to resist high calorie foods.Doesn't explain crap.
But new research by Terry Davidson, director of American University's Center for Behavioral Neuroscience, indicates that diets that lead to obesity - diets high in saturated fat and refined sugar - may cause changes to the brains of obese people that in turn may fuel overconsumption of those same foods and make weight loss more challenging.
"It is a vicious cycle that may explain why obesity is so difficult to overcome," said Davidson, also a professor of psychology at AU.
What explains the difficulty in dieting is lack of self-control and the support for poor-poor-pitiful-me that fatsos get from others.