Smelling Food Activates The Brain Differently, Compared To When We Eat Food

Something stinks here.

"When we smell food different brain areas are activated, when compared to what happens when we eat food, say researchers from Yale University. You can read about this in the journal Neuron.

'We believe that these findings add to our understanding of chemosensation and food reward and will have important implications in addressing the obesity epidemic,' said lead author Dana Small, assistant professor of psychiatry and associate fellow of the John B. Pierce Laboratory."

Ah, there's the O word which is like a get more research money for free card.

"Small and her colleagues are interested in understanding how sensory processing interacts with behavioral choices such as decisions to eat or stop eating in healthy individuals and in people with eating disorders. Theorists have postulated that overeating results from a heightened sensitivity to food reward. Others, Small said, have argued that people overeat because they experience less pleasure from eating and eat to boost a sluggish reward system. She said these two seemingly contradictory theories may be reconciled if food reward is considered as multifaceted.
'For example, it could be that some people are more sensitive, and less able to resist, food cues, such as an aroma of freshly baked bread, and that these same people also experience less pleasure when actually eating the food,' Small said."

Now we will spend millions to create millions of designer stenches that will turn-on the resistinator mechanism of the calorically irresponsible.

This whole avenue of research smells like crap.