Commission And UEFA Joint TV Campaign Promoting Physical Activity

Besides being an idea doomed to fail, the slogan seems dumb, too.

"The European Commission and the Union of European Football Associations (UEFA) are launching a joint TV advertising campaign that aims to encourage European citizens to make physical activity part of their daily lives. The advert encourages viewers to get out of their armchairs and be physically active, using the slogan 'Go on, get out of your armchair'."

As if.