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Saturday, September 15, 2007

No Link Found Between The Amount Of Soft Drinks UK Children Consume And Their Body Weight

A study that could not be less important if it tried.
"Soft drink consumption has increased in both the USA and the UK over the years and this has often been blamed for a rise in childhood body mass index (BMI). However, many of the review methodologies investigating the alleged links have been flawed. A recent scientific analysis of a nationally representative sample of children's diets and lifestyles found no link between the amount of soft drinks children consume and their body weight."
Nor could it be more wrong.

Not necessarily in its direct study conclusions (though those might be hokum), but in its secondary pronouncements:
"The reasons for obesity developing and continuing in children are complex, including both diet and lifestyle."
Wrong.

The reason, there is only one, is no more "complex" than Calories in and Calories out. And it can never be more "complex" than that.
"The solution to obesity is also unlikely to be as simple as reducing individual food or drink products."
Wrong.

"The solution to obesity is" certainly "as simple as reducing individual food or drink products" so as to consume fewer Calories than are burned."

There can be no other.

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