More Than One Third Of Americans Cannot Separate Help From Hype

So what else is new? And notice how the unsavory folks at GlaxoSmithKline (GSK) are capitalizing on the issue by spreading their own hype and no help.

"According to a new survey of 2,058 adults, conducted in late November by Harris Interactive® on behalf of GlaxoSmithKline Consumer Healthcare (NYSE: GSK), 52 percent of Americans say they plan to make a serious attempt to lose weight in 2008. But as January approaches and the drumbeat of quick and easy weight-loss promises grows louder, these individuals can become increasingly confused about what to believe."

Here is the con.

"To help overweight adults distinguish fact from fiction at this pivotal time of year, alli® is providing free access to thousands of hours worth of weight-loss advice from healthcare professionals."

Too bad that it is the "weight-loss advice from healthcare professionals" that causes diet failure and is killing us and our children.

Does GSK care about you?

Nope. This caring is just a form of ad for their pharmaceutical malpractice drug alli®:

"GlaxoSmithKline Consumer Healthcare announced in October that it had sold more than 2 million alli starter packs at retail, and that alli users are enthusiastically embracing alli..."

GSK is taking advantage of your inability to separate help from hype. Also, notice that they dropped the "®" from alli® to make it appear as if ALL "users are enthusiastically embracing alli®."

Crooked, I would submit.

Beware! It is more of the same sickening hype (both literally and figuratively).