Millions Ignoring Food Labelling - New Research, UK

Duh.

"New research shows that one in three men and one in five women don't read the nutrition information label on food packaging."

But do the rest understand what they read?

"And, the under 25's are more concerned with calorie counting than they are with the levels of salt, protein, fibre and fat they are taking in."

Actually good news since all that matters in the weight debate is Calories in, Calories out.

"Standard Life Healthcare conducted the research* following on from its study last year which showed that people are confused by the mixed messages they get about healthy eating."

There is no mixed message here.

There are no healthy foods, only healthy eating.

Checking Calories is the right start.

Being able to do the math and/or being calorically responsible another way is the mandatory follow-up step.