"'The traditional panacea to combat childhood obesity has always been centered on sports and traditional fitness exercises. In my opinion, this strategy has simply not worked,' stated Jim Teatum former head of the US fitness giant Nautilus."Yes.
But, no:
"'Sport and fitness, whatever form they may take, by nature discriminate against the overweight, deconditioned, and uncoordinated. By perpetuating a feeling of low self esteem, they actually discourage these children from becoming fit.'"They do not "discriminate" anymore than a test or quiz discriminates in favor of the prepared mind and against the lazy jerk who did not study.
"Teatum continued: 'How successful have traditional solutions been? The answer is that in the last 20 years the prevalence of obesity has more than doubled in children, nearly tripled in teenagers, and two thirds of the adult population is overweight, as reported by the US Centers for Disease Control. The cause is the choice kids make in their diet and physical activities. Inactivity has increased as the technology of Game Boy, Xbox and computer games have become part of the youth culture, resulting in an average of thirty hours per week of sedentary 'screen time'".Now for the sales pitch.
"Southern California company XerGames Technology Inc. is working to turn the problem into the solution. By integrating today's technology with activity solutions called exergames, the company is generating huge participation in physical activities by previously inactive children and teenagers."HUGE participation! HUGE!
And it makes you smart, to boot! Ultimate smart, no less.
"'We believe exergaming provides today's exercise solution for today's kids. The research suggests that exergames can provide the ultimate brain and body work out,' said Teatum, currently the Chief Marketing Officer of XerGames Technology Inc."But does it make you smart enough NOT to buy this piece of crap?
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