World Gastroenterology Organisation And Danone Launch Global Campaign To Improve Digestive Health

Thieving wolves in scientist's clothing.

"Today, on the occasion of World Digestive Health Day (WDHD), the World Gastroenterology Organisation (WGO) has launched a year-long campaign titled 'Optimum Health and Nutrition' focusing on the link between nutrition and digestive health. An unbalanced diet, rushing or skipping food and an unhealthy lifestyle may all contribute to digestive disorders (such as constipation, bloating and heartburn ) which affect millions worldwide. In a global consumer study, more than 55% of women interviewed claimed to suffer from these digestive disorders(1). This campaign is part of a three-year partnership between WGO and Danone to help raise awareness of digestive disorders and the importance of maintaining good digestive health."

Yogurt - 1-8 oz. container, $0.49 (local store)

Activia - 4 -4 oz. containers, $3.99

Activia - $0.25 per ounce.

Yogurt - $0.06 per ounce.

Activia is 4 times more expensive.

So much for "affordable food and beverage products to as many people as possible." (see below)

Groupe DANONE, the worldwide leader in healthy food, is a Fortune 500 company and one of the most successful healthy food companies in the world. Its mission is to bring health through tasty, nutritious and affordable food and beverage products to as many people as possible. Fulfilling this mission is a major contributor to the Groupe's continuous fast growth. Groupe DANONE, with 150 plants and around 76 000 employees, has a presence in all five continents and over 120 countries. In 2007, Groupe DANONE recorded 12.7 billion euros sales.

Groupe DANONE enjoys leading positions on healthy food on four businesses: fresh dairy products (ndegrees1 worldwide), waters (ndegrees 2 on the packaged water market), baby nutrition (ndegrees2 worldwide) and medical nutrition. Listed on Euronext Paris, Groupe DANONE is also ranked among the main index of social responsibility: Dow Jones Stoxx and World Sustainability Indices, ASPI Eurozone and Ethibel Sustainability Index. In 2008, the popular and proven probiotic fermented dairy product Activia will reach many millions of consumers globally and will account for well over EUR 2bn in sales. "

Thieves. And liars.