Purchasing Behavior Influenced By Calorie Information At Point Of Purchase

"Influenced"? Hardly. Yet, I hear the back-slapping sounds of success.

"Researchers examined the effect that displaying calorie information at fast-food chains has on its customers. A total of 7,318 customers were surveyed from 275 randomly selected restaurants of 11 fast food chains within New York City.

The results found that patrons purchased an average of 827 calories. Only 4 percent of patrons reported even seeing calorie information provided at the site, with the exception of Subway. Unlike other chains, Subway placed calorie information on deli cases near the register and over one-third of Subway patrons reported that the placement of calorie information by the deli cases near the register influenced their purchase.

Those Subway patrons who reported seeing calorie information purchased an average of 52 fewer calories than those who did not."

52 Calories!

About the same in a burp.

With results like this, the overweight/obesity problem are numbered.

To infinity.